If you’ve ever worked in any sort of marketing or sales capacity, you’ll have heard the term Buyer Persona thrown around like candy at Halloween. The buyer persona (also referred to as a marketing persona) has long since been part of the toolkit for many marketers and sales managers, but what exactly is it? Hubspot [...]
The pros and cons of outsourcing business social media management has been the topic of debate for a number of years, and there are valid arguments to be made for both sides. On the one hand, nobody knows your business like you do and if your social media is handled by an outside manager or [...]
The term ‘blog’ was only coined in the late 1990’s but since then the pool has grown from just a handful of blogs to over 160 million across the world. Over two million blog posts are published each day. Surely that many people can’t be wrong. While blogs are created for a multitude of reasons, [...]
Blogging is the beating heart of content marketing. It allows you the creative freedom to publish what you like when you want to. More importantly for small businesses, it allows you to share your brand message with the world. For all your efforts crafting interesting articles and publishing engaging content, you want to know that [...]
Numerous small businesses make the mistake of not including a blog on their websites because of the time and manpower required to maintain it. The truth is the benefits of business blogging far outweigh the strain on your resources. According to Hubspot, 60% of businesses who blog acquire more customers and increased frequency of publishing [...]
When it comes to marketing your business the approaches are endless, but many of them can be expensive and you may not see a concrete return on your investment. Short of resorting to old school tactics like sticking branded magnets on the side of your car or parading the streets wearing a cardboard sign, here [...]
So you’ve read the how-to guides, followed best practice and created your business Facebook page and the likes are rolling in – terrific! But how do you keep the bodies behind those likes actively engaged so they don’t turn into that most dreaded of Facebook phenomena, the unlike? Here are the unwritten rules of (social [...]
“If you build it, he will come” is a quote from the iconic 1989 American baseball movie, Field of Dreams and has since been used in a wide range of contexts, having evolved most commonly to “If you build it, they will come. It’s even been used when talking about websites, but this saying is [...]
Almost every website in the world has one, and almost every website in the world neglects it. I’m talking about the ubiquitous ‘About’ page, that mystical would-be marketing tool. We’re all guilty of treating our ‘About Us’ page as an afterthought; it’s usually the last page of copy to be written for a new website, [...]
