If you’ve ever worked in any sort of marketing or sales capacity, you’ll have heard the term Buyer Persona thrown around like candy at Halloween. The buyer persona (also referred to as a marketing persona) has long since been part of the toolkit for many marketers and sales managers, but what exactly is it? Hubspot [...]
The pros and cons of outsourcing business social media management has been the topic of debate for a number of years, and there are valid arguments to be made for both sides. On the one hand, nobody knows your business like you do and if your social media is handled by an outside manager or [...]
Social media started out as, well, just that – a chance to be social online. Companies quickly saw the business benefits of social media and so it evolved into the powerful marketing tool it is today, with many companies being omnipresent on Facebook, Twitter, Instagram and even Pinterest and Tumblr. But it’s no longer just [...]
Numerous small businesses make the mistake of not including a blog on their websites because of the time and manpower required to maintain it. The truth is the benefits of business blogging far outweigh the strain on your resources. According to Hubspot, 60% of businesses who blog acquire more customers and increased frequency of publishing [...]
When it comes to marketing your business the approaches are endless, but many of them can be expensive and you may not see a concrete return on your investment. Short of resorting to old school tactics like sticking branded magnets on the side of your car or parading the streets wearing a cardboard sign, here [...]
“If you build it, he will come” is a quote from the iconic 1989 American baseball movie, Field of Dreams and has since been used in a wide range of contexts, having evolved most commonly to “If you build it, they will come. It’s even been used when talking about websites, but this saying is [...]
Almost every website in the world has one, and almost every website in the world neglects it. I’m talking about the ubiquitous ‘About’ page, that mystical would-be marketing tool. We’re all guilty of treating our ‘About Us’ page as an afterthought; it’s usually the last page of copy to be written for a new website, [...]
