If you’ve ever worked in any sort of marketing or sales capacity, you’ll have heard the term Buyer Persona thrown around like candy at Halloween. The buyer persona (also referred to as a marketing persona) has long since been part of the toolkit for many marketers and sales managers, but what exactly is it? Hubspot [...]
Social media started out as, well, just that – a chance to be social online. Companies quickly saw the business benefits of social media and so it evolved into the powerful marketing tool it is today, with many companies being omnipresent on Facebook, Twitter, Instagram and even Pinterest and Tumblr. But it’s no longer just [...]
When it comes to marketing your business the approaches are endless, but many of them can be expensive and you may not see a concrete return on your investment. Short of resorting to old school tactics like sticking branded magnets on the side of your car or parading the streets wearing a cardboard sign, here [...]
“If you build it, he will come” is a quote from the iconic 1989 American baseball movie, Field of Dreams and has since been used in a wide range of contexts, having evolved most commonly to “If you build it, they will come. It’s even been used when talking about websites, but this saying is [...]
