The pros and cons of outsourcing business social media management has been the topic of debate for a number of years, and there are valid arguments to be made for both sides. On the one hand, nobody knows your business like you do and if your social media is handled by an outside manager or [...]
Social media started out as, well, just that – a chance to be social online. Companies quickly saw the business benefits of social media and so it evolved into the powerful marketing tool it is today, with many companies being omnipresent on Facebook, Twitter, Instagram and even Pinterest and Tumblr. But it’s no longer just [...]
Numerous small businesses make the mistake of not including a blog on their websites because of the time and manpower required to maintain it. The truth is the benefits of business blogging far outweigh the strain on your resources. According to Hubspot, 60% of businesses who blog acquire more customers and increased frequency of publishing [...]
So you’ve read the how-to guides, followed best practice and created your business Facebook page and the likes are rolling in – terrific! But how do you keep the bodies behind those likes actively engaged so they don’t turn into that most dreaded of Facebook phenomena, the unlike? Here are the unwritten rules of (social [...]
