The term ‘blog’ was only coined in the late 1990’s but since then the pool has grown from just a handful of blogs to over 160 million across the world. Over two million blog posts are published each day. Surely that many people can’t be wrong. While blogs are created for a multitude of reasons, [...]
Blogging is the beating heart of content marketing. It allows you the creative freedom to publish what you like when you want to. More importantly for small businesses, it allows you to share your brand message with the world. For all your efforts crafting interesting articles and publishing engaging content, you want to know that [...]
Numerous small businesses make the mistake of not including a blog on their websites because of the time and manpower required to maintain it. The truth is the benefits of business blogging far outweigh the strain on your resources. According to Hubspot, 60% of businesses who blog acquire more customers and increased frequency of publishing [...]
